Organizations and individuals sometimes need an "outsider" offering fresh perspectives on problems or challenges. I can perform specific assignments on your behalf (detailed below), and I ask questions that empower you to find your own answers. (Personal coaching might be an adjunct in some cases.) My clients, so far, have ranged from across the United States as well as from Europe and Africa.
. I offer consulting services in three primary areas of expertise:
Book Publishing | Going Green | New Media

Book Publishing | Going Green | New Media

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Book Publishing:

"Judah's work transformed our book from good to outstanding."

I'm the owner of Media Visions Press, the award-winning author of three published books, a past president of the Colorado Authors League, trade shows chair of the Colorado Independent Publishers Association, a member of the Publishers Marketing Association, a member of the Coalition of Visionary Resources. I've learned about book publishing from the inside out. I've learned what works and what does not work. I've made costly mistakes that I could spare you from making yourself. If you have a book or a series of books in development, especially if you are looking at independent or self-publishing, please consider accepting help from a seasoned book publishing professional. My services include:

• Book Text Editing or Rewriting
• Book Cover Design and Layout
• Book Interior Design and Layout
• Royalty Publishing or Self Publishing?
• Developing a Royalty Publishing Proposal
• Red Flag Warnings about Subsidy Publishers
• Printing Options, including Print on Demand
• Book Marketing and Distribution Strategies
• Spotting Red Flags When Hiring Publicists
• Knowing Your Book Marketing Strengths
• Leveraging Your Book for Greater Profits
• Coaching on Writers Block or Other Issues

  

Otto Siegel Susanna Lange GeniusCoaching.com Business Coaching for Smart People Phoenix, Arizona 623-594-2715 To Whom it May Concern: After consulting with various publishing experts, Otto Siegel and I were confident we had a quality book that was well positioned to carry our message to many readers. Although we had expert input all along the way in creating our book (Yes, You Are a Genius - Whether You Know it or Not), we still decided to hire Judah as a book consultant to perform: Book Editing Book Design Cover Design Judah's work transformed our book from good to outstanding. He is an expert editor who was able to further clarify our message while improving the style. Otto and I are from Germany, so English is a second language, which is why we'd already had the book edited by an editing professional. Judah was able to find and correct many grammar and style errors. The book now conveys a more powerful message. Readers have told us that they enjoyed reading the book so much that they will read it again and again. Judah further designed all aspects of the book interior (including the page layouts and graphics), and he contributed to the cover design. From first impressions of the book, we've heard many times the following positive feedback: "I am so impressed with the quality of your book. I read a lot of books, but yours stands out by far." Judah provided his expertise beyond the scope of our initial contract. His generous feedback and honesty wasn't always easy to hear, but he helped us to avoid many first-time author mistakes, and his solid commitment to excellence ultimately caused us to have a much better book. All the best, Susanna Lange Author of Yes, You Are a Genius Susanna Lange talks about Judah Freed (MP3)

Book Publishing | Going Green | New Media

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Going Green:

Does your venture make global sense? Business owners and managers wishing to create a sustainable enterprise often feel overwhelmed by the process. Where do you start? How do you prioritize your efforts? How do you ensure that your sustainable practices will also sustain profitability? Whether you run a major multinational corporation, a small local company (like a bookstore), or a nonprofit organization, if your operation is going green, I can help you identify and evaluate your options in these areas:

• Green Facilities Design & Maintenance
• Green Business Administration
• Green Products and Services
• Green Supply Chain Management
• Green Marketing & Media Relations
• Green Customer & Investor Relations
• Green Community Relations
• Social Responsibility

My services can range from simple one-day presentations to a series of staff trainings to actually performing the tasks involved with going green. I also offer ongoing coaching for your "going green" project management team.

My approach is to empower your people for the long term. Quick fixes do not endure. I favor the model of teaching a person to fish, so she or he can feed the family for a lifetime, yet I am willing to catch the fish for you, at least at first. Please choose what works best for you.

I recommend a five-phase approach to Going Green:

Phase 1. Your Green Audit
The initial audit includes energy use, water use, HV/AC, office consumables (especially paper), waste management, food service and vending machine products, cleaning products and methods, plus staff transportation and communication choices. I can train your going green team to perform all of these assessments themselves (the most cost-effective solution), or I can do this on your behalf.

Phase 2. Identifying Green Options
Here is the research phase of the transition. Having identified in Phase 1 what you are already doing right and what needs to done differently, the focus now is developing a list of options to choose from. As in brainstorming, do not filter options for practicality or fiscal viability; that will come later. For now you want the widest possible array of choices. I can train your going green team to identify these options themselves (the most cost-effective solution), or I can do this on your behalf.

Phase 3. Making Green Choices
I advocate decision-making rooted in fiscal realities. A complete cost-benefit analysis should include such intangibles as long-term ecological effects, but the only way you can have a zero-carbon footprint is to close your doors and go out of business. There are obvious choices, like replacing incandescent light bulbs with compact florescent or LED bulbs, but most of the "going green" choices involve tradeoffs, which require pragmatic thinking. For this third phase, I can train your team in how to make green decisions that make global sense (the most cost-effective solution), or I can prepare a detailed report with options and recommendations for your consideration.

Phase 4. Your Green Plan
Once you decide on how you you want to go green, the next step is developing an organization-wide plan for going green. Along with developing strategies and tactics (with benchmarks and decision points) for implementing changes in your policies and practices, you need to design a plan for shifting your organizational culture, so all members adopt the habits of thinking green and acting green. This internal shift of personal awareness into "global sense" is the most critical element of the process if you want a permanent change in how your organization thrives on earth.

Phase 5. Actually Going Green
This phase is the most challenging and important. I can give inspirational and educational talks your offices and at industry conferences, or I can train your Going Green team to give these talks themselves. However, this only opens the mental doors to green thinking. Follow-up is essential. I encourage a robust three-month to one year education and awareness campaign that includes memos, articles in company newsletters (or e-letters), brief green reporting and teaching components in staff meetings, establishing green team champions in each office (e.g., to monitor paper recycling), plus creating incentives and recognition for green success. This program needs to be reinforced annually for lasting benefits. As before, your most cost-effective approach will be for me to train your own people to lead this effort within the organization.

A Useful Approach:
For most organization, I'd suggest a three-day training program for Phase I and Phase II at some central location with all of your Going Green team members along with your top leadership. (This can be done as a video teleseminar, which saves on travel costs and reduces environment impact, but in-person does yield the deepest impact.) I'd then suggest another three-day conference or teleseminar with these same people for Phase 3 decision-making and Phase 4 planning. For Phase 5 actions and follow-up, I'd encourage quarterly one-day or even two-day Green Team gatherings or teleconferences for one or two years to discuss progress, problems and solutions -- plus added training for success. (Quarterly sessions reinforce motivation.) If you wish me to personally give talks or conduct trainings in some or all of these quarterly gatherings, I would be happy to do so. Weekly or monthly individual or group coaching for Green Team leaders and members also can be part of your package deal, if you choose.

 

Book Publishing | Going Green | New Media

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New Media:

After more than 15 years of experience reporting on media technology and business trends, I'm strongly interested in the development of media content and technologies for the digital and interactive television marketplace as well as Internet 2.0.

Potential consulting activities may include the evaluation of new technologies, potential market assessments, identification of content distribution channels, researching strategic alliances or joint ventures, plus strategic and logistical planning for product or network development and launches. Print publications going digital on the Web are a specialty.

My most recent projects were the preliminary research for launching a joint VDSL/satellite television network in East Africa, and market research for HD ambient video content produced in Central Europe.

Please scan through the media journalism section of the website to see the range of my knowledge and expertise. Also, please visit my bio webpage for more about my background.

 

Personal Coaching may be a helpful adjunct to my business consulting services.

Consulting typically is best done face-to-face, often at your location, yet many projects can be done remotely from Denver. (Consulting services are not available to media companies I cover as a media trade journalist, sorry.)

PLEASE SEND AN EMAIL: http://JudahFreed.com/contact or call Toll-Free: 1-888-887-1776

 

 

Please read Global Sense by Judah Freed An update of Common Sense for these times that try our souls.

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