Published November 5th, 2008
DirecTV Wins Emmy for MPEG-4 AVC Deployment
The National Academy of Television Arts and Sciences awarded a 2008 Technical and Engineering Emmy to DirecTV and Tandberg for their development and deployment of an MPEG-4 Advanced Video Coding (AVC) systems for HDTV.
To learn more about the technical breakthrough behind MPEG-4 AVC and its implications for the television industry, TV Technology’s Ken Judah Freed spoke exclusively with Romulo Pontual, the chief technology officer and executive vice president for engineering at DirecTV, a News Corporation company.
by Ken Judah Freed
TVT: Please describe what led up to the development of MEPG-4 AVC.
Pontual: We first asked ourselves how we could rebirth our activities to be a national leader in HD while preserving our existing services.
We saw by 2004 that the challenge was how to transition our satellite broadcasts from normal standard television to high definition. There was no technical standard for transmitting HD by satellite, and the nascent compression technology for HD still needed more testing before it was ready for commercial use.
After much research, we finally realized that we needed more satellite spectrum capacity and we needed new equipment to transmit in HD.
TVT: How did you go about doing that?
Pontual: We started three major projects. The first project was to expand the satellite fleet to be able to handle our transition from SD to HD. The next project was to change our transmission system to make it compatible with the new satellites for HD. The last project was to introduce a new compression method suitable for HD.
TVT: Can you say more about the compression project? Isn’t that where Tanberg became involved?
Pontual: Yes, we worked hand-in-hand with Tandberg as our compression supplier to develop and prove the technology we felt had the capacity to provide the quality we wanted. Together we decided that only MPEG-4 AVC could give us the compression rates and quality we wanted to obtain. Tandbeg’s competence in HD enabled us to jump-start our efforts.
